Start typing and press Enter to search

You've reached premium content!

NZ FIRE SERVICE – INNOVATIVE NEWSPAPER ADS

Fire used newspaper to grab consumers’ attention

In order to grab attention and ignite action to purchase and activate smoke alarms, an innovative newspaper ad campaign printed with a combination of ash from a local house fire and ink was created.

 

How they did it

  • NZ Fire Service and FCB combined the ash remains of a South Auckland home with ink
  • The ad read ‘You’re holding the ashes of this family home’ making readers aware they were literally holding the remains of a house fire in their hands
  • The ad ran in the printed and online version of New Zealand Herald nationally but was also complimented with stories that ran in local newspapers

 

The results

  • 2900% increase in smoke alarm sales
  • 78% made sure their smoke alarm was working
  • 45% talked to loved ones about the importance of fire safety

This content requires a subscription

Already a member? Click here

Choose the VoPP Membership that’s right for you

We believe in spreading the word about effective marketing. That’s why our memberships are based on Annual Turnover –affordable content for everyone.

Commercial

  • $500 - $2M to $5M
  • $1,500 - $5M to $10M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates

Commercial Plus

  • $2,000 - $10M to $20M
  • $2,500 - $20M to $50M
  • $3,500 - $50M to $80M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • PR and Media opportunities

PLATINUM

  • $5,000 - $80M to $100M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities

PLATINUM
PLUS

  • $10,000 - $100M Plus

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities

REPRESENTATIVE
BODY MEMBER

  • $15,000

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities
  • * Representative Body Members: Membership benefits are applicable to Representative Body Member staff. Joint activities negotiated with Representative Body Member Associates are by agreement only. Representative Body Members are not recipients of full membership benefits received by Commercial, Commercial Plus or Platinum members.

PARTNER
MEMBER

  • By Agreement

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities
  • *Partner Member: Sponsorship opportunities can be arranged by agreement.
Subscribe to VoPP