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MYER PERSONALISED DIRECT MAIL TO BOOST SALES

Myer used direct mail to increase sales, store traffic and usage of loyalty cards

Myer is a market leader in the Australian retail scene. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz.

 

How they did it

  • Myer leveraged their existing loyalty member database and designed a direct mail post card to 100,000 of those members
  • Each card was personalised to the recipient via Valentine’s day treats imagery to increase impact and engagement
  • Each recipient was offered a $10 Myer Voucher that was to be redeemed within the following week

 

The results

  • 75% redemption rate
  • Customers who redeemed their offers spent between $10 to $89

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