Start typing and press Enter to search

IKEA’s Pregnancy Ad

IKEA’s Pregnancy Ad

Do you want to know if you’re pregnant? Forget the standard pregnancy test, get your hands on IKEA’s latest magazine ad that doubles as a pregnancy test.

The furniture retail giant teamed up with Swedish advertising agency Åkestam Holst to develop an ad for a new baby crib. Below it is a swatch for women to urinate on setting off a chemical reaction that will determine the result. However, this is no ordinary test with a yes or no answer. For the women who tested positive, a discounted price for the crib will reveal itself. Is there anything IKEA can’t and won’t do for their customers?

To see how it works, click here

 

Like this story? Check out more inspiration here.

 

SUBSCRIBE TO VoPP MAG TODAY!

SUBSCRIBE
Subscribe to VoPP