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IKEA’s Latest Stunt to Fool Catalogue Thieves

Keep your IKEA catalogue in your hands

The IKEA catalogue has reached cult status and everyone wants their hands on a copy, or five.

Thanks to their new downloadable fake covers, nobody will be pinching your IKEA catalogue again.

Partnering with DDB Milan, IKEA created a series of magazine covers that wrap around your beloved catalogue to fool thieves into thinking that you are reading about a niche hobby instead of the sought-after IKEA catalogue.

Now you can read your catalogue in peace without anyone else eyeing it off.

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