Start typing and press Enter to search

You've reached premium content!

GOOGLE ADWORDS TACKLES JAPAN WITH DIRECT MAIL

Google used direct mail to break into the Japanese market

The challenge was to cut through the competition and demonstrate the effectiveness and uniqueness of AdWords, in particular for sales to SME’s. A direct mail campaign was implemented in order to gain trust in the Japanese market.

 

How they did it

  • 1,000 high quality prospects were mailed a padlocked box with a message that read: “Find the Key to Business Success with Google”
  • As the participants searched online for the code, they were also exposed to AdWords and shown tailored details about Google’s advertising solutions.
  • Once the code was retrieved and the box opened, recipients found a fan and a scroll – symbols of prosperity in Japan that showed Google’s commitment to the market

 

The results 

  • 95% engagement
  • ROI 90:1

This content requires a subscription

Already a member? Click here

Choose the VoPP Membership that’s right for you

We believe in spreading the word about effective marketing. That’s why our memberships are based on Annual Turnover –affordable content for everyone.

Commercial

  • $500 – $2M to $5M
  • $1,500 – $5M to $10M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates

Commercial Plus

  • $2,000 – $10M to $20M
  • $2,500 – $20M to $50M
  • $3,500 – $50M to $80M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • PR and Media opportunities

PLATINUM

  • $5,000 – $80M to $100M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities

PLATINUM
PLUS

  • $10,000 – $100M Plus

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities

REPRESENTATIVE
BODY MEMBER

  • $15,000

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities
  • * Representative Body Members: Membership benefits are applicable to Representative Body Member staff. Joint activities negotiated with Representative Body Member Associates are by agreement only. Representative Body Members are not recipients of full membership benefits received by Commercial, Commercial Plus or Platinum members.

PARTNER
MEMBER

  • By Agreement

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities
  • *Partner Member: Sponsorship opportunities can be arranged by agreement.
Subscribe to VoPP