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Facebook ads replicate print catalogues

Facebook turns to print in a feat to inspire viewers

Ads on Facebook are typically designed to grab the attention of a user and prompt action.

In a feat to lift their ads to also be inspiring they created a new format called ‘Lifestyle Templates’.

Designed to emulate a printed catalogue, Lifestyle templates help businesses tell a story and inspire consumers.

“There are elements of the catalogue which are really unique and certainly worth replicating,” Graham Mudd, Director of Monetisation Marketing at Facebook.

Facebook knows the strength of catalogues and are using their power help customers discover new products.

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