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WHY FACEBOOK IS TURNING TO PRINT

Facebook launched print campaigns to build brand connection

After their success being built from digital marketing, Facebook created a series on print campaigns to engage with a wider audience. They learnt they can’t do without print.

 

How they did it

  • A 2015 branding campaign utilised print to promote the power of friendship
  • Facebook created a deck of 52 illustrated cards offering unique marketing insights into Facebook and its users
  • After facing the challenge of communicating their company mission, the little red book full of captivating images and ideas helped to tell the Facebook story

 

Facebook and other tech giants’ recent use of print communications may be evidence that the limits of digital marketing are being reached. To build their businesses further, these huge technology companies are now looking to traditional media.

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