The Second Helpings cookbook was created to not only drive sales for the company but to educate and raise awareness, encouraging readers to embrace a local, more sustainable approach to food and [...]

JB Hi-Fi produces Stack in close collaboration with JB Hi-Fi category managers, to deliver the most up-to-date and in-depth coverage of retail products, that align with key marketing strategies [...]

Pan Micmillan’s objective was to drive sales growth and to create interest and excitement in the book despite a five-year absence of the author from the market.

GSM is used as a tool by BJ Ball to reach members of the creative and print industries in New Zealand, all of whom are direct or indirect customers of the business. The magazine is used as a [...]

The objective of this book release was to create a targeted strategy that would expand Jane Harper’s reach as an author, and establish sales dominance and audience growth. Pan Micmillan also [...]

‘Circle’ was designed to inform guests of new itinerary programs and brand initiatives. From review of the previous publication a re-design and greater focus on enriched editorial content to [...]

Great Australian Outdoors strives to tap into the market of those who hike, four-wheel drive, camp, and generally enjoy the outdoors. It also caters to the growing number and trend of people [...]

The goal was to increase new clients and inspire them to get in touch by creating a direct mail campaign that would provoke a response. Scho?b targeted architects and professional business owners.

Gourmet Traveller WINE’s editorial objective is to entertain and inform its audience and maintain a reputation as a trusted source of information for readers and wine professionals. Gourmet [...]

For the release of their first issue, Galah’s primary objective was to sell their product, and then to increase and build their subscriber base and network of readers.