Start typing and press Enter to search

NEUTROGENA GETS INTERACTIVE WITH MAG ADS

Brazil Neutrogena created an interactive magazine ad to educate consumers

Neutrogena’s magazine advert enabled readers to handle, test and evaluate a new product before they even considered purchasing it.

How they did it

  • The front cover of the popular weekly Brazilian magazine Caras was used for the interactive advert
  • The magazine cover was created using a specially designed printing method which printed the ‘make-up’ over the top of the cover image
  • The printed ‘make-up’ was water resistant and acted like the real thing when readers attempted to clean it off
  • The special edition along with the sample offer went out to 25,000 Caras readers

The results

  • Generated PR for the brand with articles and blogs written about the interactive ad

Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

Subscribe to VoPP