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BETTER BURGER – LEVERAGED EDIBLE PACKAGING TO PROMOTE THE ENVIRONMENT

Better Burger created edible packaging to get consumers to think green smart

The Mount Eden Better Burger restaurant took initiative and invested in innovative packaging to lower their environmental impact and build brand equity.

How they did it

  • Better Burger has been creating environmentally friendly packaging since 2017
  • For this campaign, they made the packaging from potato starch and water
  • The campaign encouraged customers to eat everything on their plate, rubbish included

The results

  • 366,000 plastic items saved from landfill

 

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