Aussies and Kiwis know the importance of wearing sunscreen, but often don’t use the right amount or know when to reapply.
Banana Boat, JWT and H+K Strategies launched a sun smart campaign using a children’s book with a spin in December 2016.
The book called ‘The Sizzledodge’ was printed using UV activated ink so the main character only appeared when the book is exposed to sunlight.
Building brand integrity and interactively teaching children about sun safety, win -win.
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