Additional Research

VoPP connects all stakeholders within the paper and print industry, highlighting new ideas, creative and market research that will enable you to inspire your clients. Advancements in paper and print technology ensures there is a wealth of innovation available to captivate an audience’s attention. Here, you will find links to websites, additional research and further reading that will get you thinking about the innovative applications that this medium can achieve.

Useful Websites

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B&T

B&T provides an integrated briefing on marketing, media and advertising. In print, B&T pay homage to the creativity, humour, insight and innovation that spins the advertising-driven world. B&T focuses on delivering intelligence on the marketing, media and advertising industries within Australia and further afield.

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Australian Printer

The Australian Printer Group is the print industry’s leading magazine publisher. It is the industry’s oldest and biggest print media title and focuses on issues, ideas and the latest developments in the print industry.

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Pro Print

Pro Print covers the business and technology issues of print with broad-reaching editorial coverage that includes news, comment, features and product reviews. There website provides the industry with up-to-date news as it happens.

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JWT

Walter Thompson is an international advertising agency which has been building enduring brands and business for more than a 150 years. The agency frequently commissions research into current marketing trends and has also created some incredible print advertisements for their many clients. They are a great resource for inspiring print examples and insightful research.

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Two Sides Australia

Two Sides was created in 2008 with members from the Graphic Communications Supply Chain, creating a forum for the industry to work together and share experiences; improving standards and practices; maximising customer confidence in our products.

Good Reads

InsideApple.Square

Inside Apple

Author: Adam Lashinsky
Subject: Apple operations, Marketing with Paper (Chapter: Focus Obsessively)

Mind Change

Mind Change

Author: Susan Greenfield

Subject: Neuroscience, Cognitive development, Digital social impacts

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Dirty Money

Author: Matthew Benns
Subject: Mining, Australia, Environment

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The Weather Makers

Author: Tim Flannery
Subject: Climate Change, Environment

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How Bad Are Bananas?

Author: Mike Bernes-Lee
Subject: Measuring Carbon Footprint, Environment

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Achieve Brand Integrity

Author: Gregg Lederman
Subject: Brand Strategy, Brand Integrity

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Trust Agents

Author: Chris Brogan and Julien Smith
Subject: Online Marketing, Social Media

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Cradle to Cradle

Author: William McDonough and Michael Braungart
Subject: Upcycling, Environment

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The Upcycle

Author: William McDonough and Michael Braungart
Subject: Upcycling, Environment

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An Elegy: A Celebration of the Age of Paper

Author: Ian Sansom
Subject: History of Paper, Future of Paper

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Crush It! Why Now Is the Time to Cash In on Your Passion

Author: Gary Vaynerchuk
Subject: Online Marketing, Social Media

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Natural Capitalism

Author: Paul Hawken, Amory Lovins and L. Hunter Lovins
Subject: Global Economy, Natural Resources

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The Green Design and Print Production Handbook

Author: Adrian Bullock & Meredith Walsh
Subject: Green Design, Eco-friendly practices

Research Articles

Everlanecat

Catalogue Comeback

Author: Kasia Maciejowska and Jessica Smith

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