VoPP Mag | Autumn 2017

VoPP Mag Autumn 2017

The Customisable Issue

The Autumn 2017 edition, entitled The Customisable Issue treats readers to the latest local (ANZ) and global campaigns from brands who are customising all aspects of their print marketing to foster that all powerful connection with consumers: KitKat offered daily winners the opportunity to design their very own KitKat bar packaging; Maybelline NY leveraged customer data and produced a catalogue customised to each individual’s personal beauty regime – upselling 55% of recipients to better products.

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